Neo.Tax

Brand/Graphic Design/Video

Trustworthy Business Taxes

from

January 1970

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June 2023

Solidly into their Series A with extremely innovative technologies, Lacework needed to adopt end-user product strategies; how they can make it easier for dev ops team members to monitor and address security compliance issues.

Over the course of this extended engagement, we audited their existing project, created UI guidelines, redesigned existing pages, designed new end-user features, and designed coded a custom visualization. We even trained and placed their first UI designer hire as we exited the engagement.

Lacework was targeting DevOps or Dev Sec Ops team members. At the time, there was not a well-defined target persona. Creating specific, grounded, persona documents was a critical first step to enable the rest of the project work.

One Sentence Summary

As Lacework began to pivot their GTM towards more trade shows, having “eye-candy” on their product landing page became key. What that content should become the challenge; being visually distinctive but still providing product utility. The conclusion was to focus on Lacework’s impact on data: MANAGEMENT does not BELIEVE the small number of CRITICAL ALERTS come from MILLIONS of DATA.

As shown here, the design started as a fairly “typical” set of bar charts, with maybe some waterfall animation. This then transitioned (rather quickly) into a fairly innovative design inspired by infographic design.

One Sentence Summary

As Lacework began to pivot their GTM towards more trade shows, having “eye-candy” on their product landing page became key. What that content should become the challenge; being visually distinctive but still providing product utility. The conclusion was to focus on Lacework’s impact on data: MANAGEMENT does not BELIEVE the small number of CRITICAL ALERTS come from MILLIONS of DATA.

As shown here, the design started as a fairly “typical” set of bar charts, with maybe some waterfall animation. This then transitioned (rather quickly) into a fairly innovative design inspired by infographic design.

One Sentence Summary

As Lacework began to pivot their GTM towards more trade shows, having “eye-candy” on their product landing page became key. What that content should become the challenge; being visually distinctive but still providing product utility. The conclusion was to focus on Lacework’s impact on data: MANAGEMENT does not BELIEVE the small number of CRITICAL ALERTS come from MILLIONS of DATA.

As shown here, the design started as a fairly “typical” set of bar charts, with maybe some waterfall animation. This then transitioned (rather quickly) into a fairly innovative design inspired by infographic design.

Call-out Large

As Lacework began to pivot their GTM towards more trade shows, having “eye-candy” on their product landing page became key. What that content should become the challenge; being visually distinctive but still providing product utility. The conclusion was to focus on Lacework’s impact on data: MANAGEMENT does not BELIEVE the small number of CRITICAL ALERTS come from MILLIONS of DATA.

As shown here, the design started as a fairly “typical” set of bar charts, with maybe some waterfall animation. This then transitioned (rather quickly) into a fairly innovative design inspired by infographic design.

One Sentence Summary

As Lacework began to pivot their GTM towards more trade shows, having “eye-candy” on their product landing page became key. What that content should become the challenge; being visually distinctive but still providing product utility. The conclusion was to focus on Lacework’s impact on data: MANAGEMENT does not BELIEVE the small number of CRITICAL ALERTS come from MILLIONS of DATA.

As shown here, the design started as a fairly “typical” set of bar charts, with maybe some waterfall animation. This then transitioned (rather quickly) into a fairly innovative design inspired by infographic design.

Call-out Medium

As Lacework began to pivot their GTM towards more trade shows, having “eye-candy” on their product landing page became key. What that content should become the challenge; being visually distinctive but still providing product utility. The conclusion was to focus on Lacework’s impact on data: MANAGEMENT does not BELIEVE the small number of CRITICAL ALERTS come from MILLIONS of DATA.

As shown here, the design started as a fairly “typical” set of bar charts, with maybe some waterfall animation. This then transitioned (rather quickly) into a fairly innovative design inspired by infographic design.

One Sentence Summary

As Lacework began to pivot their GTM towards more trade shows, having “eye-candy” on their product landing page became key. What that content should become the challenge; being visually distinctive but still providing product utility. The conclusion was to focus on Lacework’s impact on data: MANAGEMENT does not BELIEVE the small number of CRITICAL ALERTS come from MILLIONS of DATA.

As shown here, the design started as a fairly “typical” set of bar charts, with maybe some waterfall animation. This then transitioned (rather quickly) into a fairly innovative design inspired by infographic design.

Call-out Small

As Lacework began to pivot their GTM towards more trade shows, having “eye-candy” on their product landing page became key. What that content should become the challenge; being visually distinctive but still providing product utility. The conclusion was to focus on Lacework’s impact on data: MANAGEMENT does not BELIEVE the small number of CRITICAL ALERTS come from MILLIONS of DATA.

As shown here, the design started as a fairly “typical” set of bar charts, with maybe some waterfall animation. This then transitioned (rather quickly) into a fairly innovative design inspired by infographic design.

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