Ugly Duckling Consulting

Founded Ugly Duckling Consulting, a B2B consulting firm that tackles problems based on the impact to individuals through user-centric design. We combine data analytics, brand identity development, and intuitive UX to create meaningful experiences that resonate with end-users. When engaged by clients, I serve as their Fractional Chief Design Officer, bringing strategic leadership to align products, services, and brand with the needs of their target audience. By focusing on the end-user, we help our clients drive engagement, loyalty, and growth.